Beth Ditto has rolled out her new line of plus-size clothing, and if I don’t get one of these amazing technicolor stoplight bubble dresses that looks like a control panel from a spaceship in some 1980s sci-fi movie concept artwork, I might literally die.
There are 11 pieces to the collection, Women’s Wear Daily reports, in sizes 14 to 28. It debuts with a look book featuring models Barbie Ferreira and Philomena Kwao, styled by LOVE Magazine guru Katie Grand. You can shop online at BethDitto.com here in the States, or if you’re in the U.K. you can check it out at Selfridges. Ditto told WWD:
“I wanted to make pieces to last years,” she said. “Beyond trends, beyond chain stores. I wanted to create something all its own, something just for us, made with love and consideration. Made ethically in the USA as a small company with no big corporate input. Uncompromising, unapologetic, and timeless. Go-to pieces designed to last. A movement by us, for us.”
Some of the pieces are made out of materials like silk. You have to search high and low for plus-size clothing made of cotton, much less silk. The bubble dress in the “Eat Your Makeup” pattern is particularly impressive. You just don’t see plus-size clothing in a pattern that sophisticated in a fabric that’s not polyester, basically ever.
Of course, that means the offerings aren’t inexpensive. But that’s part of the point. “The whole idea was to make something for the plus size market that was extremely high quality, like you can feel good about buying it,” she told the Birmingham Mail.
Ditto told WWD that the collection was “inspired by her love of vintage.” A lot of celebs turning their hand to design work say that and yet produce cookie-cutter clothing, but Ditto clearly had a strong, defined vision for what she wanted this collection to be. Which isn’t surprising because, as Fashionista points out, so much of the clothing that she herself wears is already custom-made.
“We tried not to do too much black,” she added to the Birmingham Mail. “We tried to do prints that would encourage people to feel good about themselves.”
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