Taylor Swift’s new fashion line for China debuted in a runway show at Hong Kong Fashion Week Monday, WWD reports.
The official line, developed to capitalize on the market and to curb counterfeiters in that country, is mostly populated by Taylor Swift fan tees of the sorts that bootleggers could easily mimic, but it’s also got several prints and signature pieces that go beyond the concert t-shirt level and let fans show their devotion by mimicking her actual style, too (including a t-shirt emblazoned with the word STYLE, in case you forgot she has a song called that). You love her early ‘60s, Cape Cod/Kennedy vibes? Help yourself to some creased, vintage-looking jeggings. Dying for the lyrics to “Bad Blood” on a dress, with mesh? Oh, you got it, girl. In expanded looks shown at WWD, Chinese consumers can also cop chaste miniskirts of the sort Swift favors, body-con dresses with her name scrambled like a crossword, even a streetwear sweatshirt inspired by Hood by Air.
The line has already been launched on the internet in China, but this new debut is an effort to get the garments in stores, reports WWD, and so far it’s doing well online (obviously):
“We realized that the demand was just incredible for the store business and we decided to do this show,” said Liegey, who added that hundreds of retailers from locales as diverse as Dubai, Uruguay and Mexico have expressed interest in the collection. “Everybody wants the product line.”
For images of the runway show—soundtracked by Swift songs and accessorized with Swift-endorsed Keds, of course—hit up WWD.
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Images via T-Mall