Melanie Martinez's Deranged Goth Babydoll Ad Makes Me Want Her Perfume, Okay?

Given the history of celebrity perfumes, it’s highly unlikely that pop star Melanie Martinez’s Cry Baby Perfume Milk will smell like anything more complicated than cotton candy, shopping malls and hormones, but after watching the commercial I can tell you that ya got me, Melanie. I want it. Now.


Tears and dolls and slightly twisted impulses are part of Melanie’s persona—like a Mark Ryden work come to life—so the fact that her perfume purports to transform your sorrows into a living embodiment of Harley Quinn is right in line with that. (Her international Cry Baby Tour has been largely sold out.) Also, it comes in a baby bottle, so now I know what I’m getting Jia for Christmas. (Shh, don’t tell her. I want it to be a surprise.)

As Idolator points out, the notes of the fragrance are quite complex:

Sweet and nostalgic, Cry Baby Perfume Milk captures the spirit of the girl who is playfully innocent, but conceals an irreverent edge. The first impression is a complicity of dark fruity notes, while strawberry milk and a lipstick accord are layered to contrast the dark fruits. The heart of, Cry Baby Perfume Milk invites you to experience innocent darkness while Melanie’s childhood memories are evoked through a soft, nostalgic baby lotion accord. Feminine yet mischievous and unapologetic, the base of the fragrance is wrapped in a sweet layer of burnt caramel complimented by a blend of sinister woods.


My favorite part about this—aside from the fact that it warns that it is “Not for Consumption” (cause, you know, it’s in a baby bottle)—is that one of the top notes is “lipstick accord,” which I guess means it sort of smells like waxy Baby Magic? One hundred percent in, fam. Buying this for me and everyone I know. Thanks Melanie!

Share This Story

Get our newsletter


The commercial is a strong no from me. Babydoll twee is not appealing to me in anyway. Nor the packaging.

Curious though, who has purchased celebrity fragrances and which are your favorites?

I don’t, because my allergies won’t let me live wearing strong perfumes, so I survive life with the lightest of body splashes.