Rosalía's Long-Awaited Song of the Summer Is Here

Screenshot: YouTube

Madre mía, ESTO ’TÁ ENCENDIDO.

The hiccuped baseline smoothly sandwiched between Rosalía’s signature flamenco-inspired handclaps will sound familiar to folks who have seen her live on the El Mal Querer tour or private shows prior. Though she’s had this juicy fruit of a summer bop in her back pocket for over a year now, the Spanish, seemingly carefree reina is nothing if not strategic—and she picked the perfect moment to blow this up and make it pop.

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“Aute Cuture,” the intentionally misspelled title for this fun, funny, and cocky track, is a self-assured reflection of Rosalía’s background and persona. From her bedazzled talons depicted in their most extravagant form to eagle-rising, post-breakup lines, like, “Su nombre en el cora’ ya no está clavado/Manos en el aire, si te lo han rasga’o” (Their name on my heart is no longer clawed/Hands in the air if you’ve been scarred), this is a celebration of her glow-up. The video was directed by Bradley and Pablo (previously known for their work with Charlie XCX, Migos and others) while she and her sister Pili, who has a handy art degree and is largely responsible for the rising pop star’s aesthetic, created the world and story inside the petit video. Meanwhile, long-time creative partner and “Con Altura” collaborator El Guincho produced and cowrote this one along with Rosalía and Spanish author Leticia Sala.

Vamos a ver...

*taps ear* I’m getting word that flip phones are back?!

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Yup, confirmed. Meanwhile, here I am speaking to rude customer service agents.

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And pretending I’m sad after my friend tells me she broke up with her trash boyfriend...

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...then cutting him.

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I just had a vision of people at chipotle picking their toppings.

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Meanwhile, managing editor Megan Reynolds is asking for blogs.

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OH, what’s that? Is that... an ad?

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I don’t know, I’m too busy going yeehaw to care.

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HELLO.

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As many Latin artists brazenly throw their sticks in for a shot at a Latin Grammy consideration (deadline is this Friday!), the Catalan-born cantante is making a bet at that and backing up her already chart-friendly single with reggaetonero J Balvin to almost surely assure herself a seat at the table.

Similarly to others on my list of potential Song of the Summer contenders like “Caro” by Bad Bunny or “Otro Trago” by Sech, this is a mood and self-esteem booster that’s impossible not to dance along to. What more do you need?

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¡Bajalé!

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