Shura's New Single 'What's It Gonna Be' Fuckin Rules

Illustration for article titled Shuras New Single Whats It Gonna Be Fuckin Rules

British singer-songwriter/producer Shura has steadily pumped out an array of near-perfect pop tracks over the past few years, but her latest single, “What’s It Gonna Be,” twists the tapered, yearning nostalgia of songs like “Touch” and “2Shy” into a condensed, sophisticated three minute vocalization of the best ‘80s teen movie you’ve ever seen. We might have us here the song of the summer.

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“This record is about fancying someone and maybe having a kind of connection and then realizing that it’s probably not going to happen,” Shura told Annie Mac on her BBC Radio 1 show. Her take on that particular scenario seems more upbeat than most, as I am literally bopping in my chair right now to the repeated plea “If you let me down, let me down slow.”

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What’s cool about Shura is that her work is familiar in so many ways—the recurring motifs of fear and rejection, for one, but also the music itself, which trades in a specific kind of 80s-influenced electronic pop that has dominated certain airwaves for the past half-decade or so—but her hooks are so sharp, her arrangements so dreamily executed that she becomes a dominant force rather than an echo.

Shura’s debut full length Nothing’s Real is out July 8; in the meantime, here’s a very good Four Tet remix of “Touch”:

Ellie is a freelance writer and former senior writer at Jezebel. She is pursuing a master's degree in science journalism at Columbia University in the fall.

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DISCUSSION

randilynbeginagain
randilynis...

Every time I read/hear the phrase “Song of the Summer” I hope that the latest entry will be the one to knock the JT off the top of the list.

This should. But it won’t :(