The Many Faces of Sad Bieber in His 'Company' Video

Justin Bieber is a happy man. But like any human being, he’s also sad sometimes. Nowhere is this more evident than in his new video for “Company.”

Advertisement

This video—for a blithe, charismatic summer jam I very much like—shows a compilation of concert footage from Bieber’s Purpose tour, photo shoots and general life experiences in the past year. Bieber seems impressed with it—“Personally, I love this video,” he says of his own video. “Because it’s an honest look at my journey. The process of putting together this album and this tour surrounded by people I love to be with—has been really special.”

Advertisement

He may love to be with them, but the most notable thing about the video is that Bieber is awfully sad a lot in it. I’ve done my best to interpret his thoughts in those sad moments below.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video

I’m sad because, similar to this Greek statue next to me, heavy is the head that wears the crown.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

You can’t see my facial expression here, but my posture conveys sadness.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Both my reflection and I are melancholy.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

This is me looking at footage of sad Bieber.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

I’m so fucking sad.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

I wish I was sad in that taxi...

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

All these people came to see me, why? Because I’m a talented entertainer who sings great pop songs that make all the world smile and dance? Maybe I should be happier...

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Never mind.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Sigh. Go ahead, take your pictures.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Dear God....I have a lot to say...

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

This is my favorite tree because it makes me think of sad things.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

This is my favorite hammock because it makes me think of sad things while also sleeping, which is my favorite thing.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

You can touch me. But, really, you CAN’T. And that makes me sad.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Gonna skate now.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Don’t look at me.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

I’m so sexy it’s sad and it hurts.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

All we need is somebody to lean on.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Look at this beautiful world.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Look at that headless man in the back. I’m sad.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Look at me.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

What is the major key of life DJ Khaled keeps talking about?

To be fair, the video does feature brief flashes of happiness, few and far between. Let’s celebrate those moments.

Advertisement
Illustration for article titled The Many Faces of Sad Bieber in His Company Video

::Inhale:: Mmmmmm.

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Lol I’m trippin’. I’m not that sad. ::Smiles::

Illustration for article titled The Many Faces of Sad Bieber in His Company Video
Advertisement

Images via screenshot

Culture Editor, Jezebel

Share This Story

Get our newsletter

DISCUSSION

JujyMonkey: unstable genius

Beibs isn’t sad, he’s just sorry.