Where Are All the Butts in Paris Hilton's 'Best Friend's Ass' Video?

The video for Dimitri Vegas, Like Mike, and DJ Paris Hilton’s serviceable new club song “Best Friend’s Ass” has a lot of pop culture references, a couple of seconds of Kim Kardashian West from the waist up, and surprisingly few asses.

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The video follows two women (looking a lot like 2006, pre-stylist Hilton and Kardashian) who put on magic glasses at a warehouse party that transport them to a better party and turn them into Hilton and Nikita Dragun, a YouTube beauty influencer. The better party features a vending machine that dispenses likes and followers, a dancer wearing Britney’s “Slave 4 U” VMAs outfit, and a stationary Kardashian West, but shies away from delivering the asses promised in the song’s title.

According to Vulture, the video is supposed to be a “satiric look on today’s VIP clubbing and social media life.” But to me, it looks like those glasses create some sort of portal from the unphotoshopped disposable camera days of yore to the Facetuned non-reality of 2019 while concluding that both are equally vapid?

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Or it could just be a song about how nice it is to have a friend with a great ass. Either way, more butts would have been welcome.

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DISCUSSION

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My favourite (and you know what I mean by favourite) part of this whole production, is that it clearly demonstrates how high a position of media/consumer power Kim now has over Paris (since lapsing Paris’ infamy and desperation for attention entirely) – evidenced by the fact that Kim obviously donated the literal BARE minimum amount of un-financed cameo screen-time to this shoot, and Paris’ editor and brand managers then did the absolute most cross-brand promotion they could manage by literally *repeating* the exact same few seconds of footage twice in the video, and using a still from it as the video’s YouTube thumbnail.

And... yet... there’s just something about seeing Kim standing next to Paris in 2019 that still gives me Gretchen Weiners/Regina George vibes.

Kim looks awkward and insecure and like she’s being whisper-told to organize Paris’ walk-in closet when the take is over.

I feel like neither of these two can quite figure out where their power dynamic stands. Paris needs Kim in her video to stay relevant (or, relevant-adjacent). Kim did this video...why? For fun? Because she’s feeling flattered about being referenced an ass icon? For a cut of the YouTube ad dollars?

Anyway, between the gratuitous stock photo millennial fashion sense and objectifying displays of LGBTQ style/identities and 90s/2000s dance beat and Paris’ blaccent and 1.5 seconds of Kim Kardashian smiling, or, something? ...I guess the marketers seem to have it all sorted out.