Drake is currently that dog chasing after its own tail with a big-ass clueless smile on his face. Two short weeks after releasing his album Scorpion, Drake has snatched his third Billboard Hot 100 No. 1 song of the year and his sixth No. 1 ever with “In My Feelings,” which ousted his previous single “Nice for What,” which topped the chart four separate times—a first ever, historically. Prior to that, “God’s Plan” was running the show...which is also by (you guessed it) Drake. Now, all three singles are living happily ever after in the top 10.
Other songs on Scorpion are debatably better, including “Don’t Matter to Me” and “Summer Games,” but the current star single off the album happened to birth the “In My Feelings” challenge (which surely you’ve heard about by now, thanks to the millions of vids on your feed that are not that great, with the exception of funny tias + Will Smith, who’s very good at the gram). So that challenge is partially responsible for the song’s success.